"I have always loved and admired the beauty and especially jewels which the absolute symbol of elegance and femininity.
Over the time I began to study diamonds in detail, to visit the decades-old factories in Valenza where I was lucky enough meet special people with deep experience in the sector who immediately believed in my ideas.
I started giving life to my projects and designing exclusive models for me.
Once worn I discovered that many women, men and even professionals in the sector admired and adored my creations.
This made me proud and I realized that I could design and make exclusive jewels for each one in part to highlight their personality and style.
So I decided to create the Passion P Jewels brand which is a fusion of passion (hence the name) and love for quality."
Petra FREY - Founder